The economic recession has affected the global market and all the businesses are working towards to ensure a regular flow of running costs. Rather than thinking about expanding their profit margins, they are devising ways to fight the recession and ensure sustenance in the market SMEs constitute a major percentage of businesses in all industries and most of them have put a hold on the expansion plans and are waiting to see how the market shapes up during the phase of revising from the recession. Cost cutting has become a fashion and trend of all the businesses these days. In any business, a considerable chunk of cost lies in marketing the services & products it offers. Marketing is a sustenance mechanism for a business and it cannot be stopped no matter what. Any turbulence in the marketing can make things even worse for that business. Internet presence and marketing online is becoming more and more favorable as it is the most cost effective way of marketing to the global market as compared to hard marketing. Thus we can say that the businesses that offer services for website design, development and internet marketing will get new opportunities. Knowing this, more and more business based on the services model are venturing towards providing these services, which is increasing the competition for the present industry players. Businesses that were relying on hard marketing and had never thought of Internet Marketing are now thinking about it and aggressively working on it in order to establish a strong online presence of their business on the World Wide Web and get their website listed on top slots of the search results of top search engines. Thus in my view, any business who has not promoted itself on the internet, it�s high time to do it. It's not only will create another medium for marketing but will prove to be a very cost effective tool in these hard times. Moreover, the internet presence of the business acts as a additional revenue channel. If you are planning to promote your website on internet, then the following tips can prove to be helpful in finding a right service provider as well as getting the desired results: - a.First, devote some time to think about relevant keywords that people may use to find a business like yours. b.Make sure you have identified the geographical locations where you would like to promote your website. If your product or service is such that it can be shipped to any part of the world then you might prioritize the locations that can get you maximum business. c.Internet Promotion can be classified as SEO, SEM and Email Marketing. Make sure that you have discussed in detail with your provider the differences between these to choose one, which will be best for your business. Choosing a right provider The choice of the right service provider goes a long way in determining the success of the project. If you select a provider who does not have the expertise then it might result into waste of your time & money. These days many service providers have realized the fact that Internet is becoming a prefered platform for marketing a business, as a result of which they have added �Internet Promotion� to the list of services they offer. And because they are new entrants in the field, they can afford to keep the costs low. Consequently, there is increased competition in the market and also increased number of cases where clients have ended up burning hands by having a less experienced provider to work for their website promotion. Cost will definitely be a factor in choosing a provider but it should not be at the cost of quality of the deliverables.