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If you have been using computers and surfing the Internet for some time, as is likely the case since you're visiting a site for webmasters, you would probably have acquired a large number of skills that enable you to find things on the Internet, navigate a site, deal with the annoyances that some sites pose, and the like. The problem with such proficiency is that it is easy to lose touch with how a large portion of Internet users actually operate on the Web, and thus design a site that does not take advantage of the special needs of these "average users".
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