Businesses today are inclined towards digital signage as an effective mode of marketing and advertising for reaching greater number of consumers. Many small to large business organisations are investing in digital signage to get the best out of modern technology. Selection of the most suitable technology for a particular type of business should be based on several factors, like application, functionality, manageability and last but not the least, the budget. Following are some key features to ensure that the digital signage solution for an organisation is a success:
Engaging content: This is the most vital aspect for setting up high quality digital signage. The digital signage solution should be a reliable source of information. If the content is not easy to understand, there is possibility of losing the viewers. The content should be represented in an attractive way to draw attention of the audience. Using long sentences should be avoided, also the font used should be of proper size, so that the viewers can read them easily, even from a distance. Leaving white space is another important aspect of digital signage for providing an appealing visual effect. The colors selected should be pleasing for eye and able to complement each other. One should bypass the overcrowding of colors and text should. There should be enough time before a screen changes to the next one, so that the audience get plenty of time to read a content.
Hardware specification: Digital signage player is one of the critical components of the system. Among the wide range of digital signage players available in the market, the most expensive ones are designed for advanced types of signage systems that are typically used for large scale deployments. Completely integrated digital signage media players are ideal for these types of infrastructure, as they can be connected to industry standard screens, like plasma or LCD displays, billboards, projectors or other types of displays. A solid-state player with PC-class performance is worth considering, since it allows the display of live HDTV broadcast and use of HTML5 for content development. The combination of HDTV with HTML5 is the top trend of digital signage expo these days. This is because the live video feed is able to attract customers and retain them for longer time, while HTML5 is said to be one of the best content development tools for delivering engaging contents.
Appropriate setting: Apart from the quality content and standard hardware system, space for setting up the system is another important aspect . If the viewers are not able to locate the screen, the whole effort will go pointless. There are many things that have huge impact on the visibility of digital signage, like lighting, furniture layout, glossy floor, printed signage and other peripheral objects. One should make sure that the digital signage system is installed properly. This is helpful for proper maintenance and full protection of the system.
Proper planning and implementation is important for digital signage system to have desired effect on audience. It is crucial to decide on the best infrastructure from the array of latest commercial devices, such as LCD screen to stream videos. Also, it necessary to utilise a player to support multiple media, like Flash, AVI, MPEG 4-1, DivX etc. One should carefully select the digital signage system suitable for a particular purpose and make judicious investment for promoting a business.
Digital signage is a booming trend of industry for marketing and advertising. Appropriate content with useful information, industry standard hardware, proper settings etc. are some of the key features to consider.
As a freelance writer, Thomas Edwards likes to cover the current topics of science, technology and industry. He has written many well-informative articles on digital signage and infographic designs.