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Key Features to Consider While Selecting a Digital Signage for your Business

July 26, 2014lorrie catherineFeatured, Server HardwareComments Off

Businesses today are inclined towards digital signage as an effective mode of marketing and advertising for reaching greater number of consumers. Many small to large business organisations are investing in digital signage to get the best out of modern technology. Selection of the most suitable technology for a particular type of business should be based on several factors, like application, functionality, manageability and last but not the least, the budget. Following are some key features to ensure that the digital signage solution for an organisation is a success:

Engaging content: This is the most vital aspect for setting up high quality digital signage. The digital signage solution should be a reliable source of information. If the content is not easy to understand, there is possibility of losing the viewers. The content should be represented in an attractive way to draw attention of the audience.  Using long sentences should be avoided, also the font used should be of proper size, so that the viewers can read them easily, even from a distance. Leaving white space is another important aspect of digital signage for providing an appealing visual effect. The colors selected should be pleasing for eye and able to complement each other. One should bypass the overcrowding of colors and text should. There should be enough time before a screen changes to the next one, so that the audience get plenty of time to read a content.

Hardware specification: Digital signage player is one of the critical components of the system. Among the wide range of digital signage players available in the market, the most expensive ones are designed for advanced types of signage systems that are typically used for large scale deployments. Completely integrated digital signage media players are ideal for these types of infrastructure, as they can be connected to industry standard screens, like plasma or LCD displays, billboards, projectors or other types of displays. A solid-state player with PC-class performance is worth considering, since it allows the display of live HDTV broadcast and use of HTML5 for content development. The combination of HDTV with HTML5 is the top trend of digital signage expo these days. This is because the live video feed is able to attract customers and retain them for longer time, while HTML5 is said to be one of the best content development tools for delivering engaging contents.

Appropriate setting: Apart from the quality content and standard hardware system, space for setting up the system is another important aspect . If the viewers are not able to locate the screen, the whole effort will go pointless. There are many things that have huge impact on the visibility of digital signage, like lighting, furniture layout, glossy floor, printed signage and other peripheral objects. One should make sure that the digital signage system is installed properly. This is helpful for proper maintenance and full protection of the system.
Proper planning and implementation is important for digital signage system to have desired effect on audience. It is crucial to decide on the best infrastructure from the array of latest commercial devices, such as LCD screen to stream videos. Also, it necessary to utilise a player to support multiple media, like Flash, AVI, MPEG 4-1, DivX etc. One should carefully select the digital signage system suitable for a particular purpose and make judicious investment for promoting a business.

Digital signage is a booming trend of industry for marketing and advertising. Appropriate content with useful information, industry standard hardware, proper settings etc. are some of the key features to consider.

Author Bio:
As a freelance writer, Thomas Edwards likes to cover the current topics of science, technology and industry. He has written many well-informative articles on digital signage and infographic designs.

Ovation Pictures

September 23, 2013jplancasterFeatured, Press ReleasesComments Off

Ovation Pictures connects private equity with their seven strategic partners for distribution to get quality movies out to the market quicker for lower development costs and higher yield returns.

Our first “$100,000 film made 10 times its money.” – CNN

Ovation Pictures may start working with veteran Nicholos Kazan, An american writer, producer and director nominated for an Oscar and other film / literary wins and nominations. He is the son of Elia Kazan (“A Streetcar Named Desire”, “On the Waterfront” , and “East of Eden”).

“Using our seven ancillary distribution partners, Ovation Pictures can reduce the costs and time it takes to generate high-yield profits. Lastly, we partner with top internet marketing firms to raise public awareness, increase exposure to increase movie sales.”, says Joseph L. at Ovation.

Video on Demand as a primary distributor

An average of 70% of the 82.3 million cable subscribers use VOD. VOD charges $5 to view each movie keeping 30% for the VOD partner and 70% going to the investment partners paid quarterly. An example is the Richard Gere film “Arbitrage”,- made for $1 million and grossed $8 million on VOD alone.

More about Ovation Pictures can be read on their website at http://ovationpics.com/

 

Film Investment – Investing in Movies

June 12, 2013jplancasterFeatured, Press ReleasesComments Off

I just wrote a quick eBook on how to invest in independent films. It’s a very short eBook but wanted to cover the basics. The obvious is to attempt to earn a return, some people might use it to gain a chance to see into Hollywood’s behind the scenes while others just love movies. There are tax deductions to be in the end it’s still an investment and is not without risk. Check out the quick read and learn a little more about getting started with investing in movies. You can also find it on Amazon.

Blogging Opinions vs. Blogging Facts

Good premium WordPress themes can make it easy for you to get blog posts up and linked, but they cannot make up for poor writing. It’s a well-known fact that the Internet is a place where you can find somebody who will say whatever it is you want to hear. It’s also a well-known fact that the search engines are trying to refer people to good information. This has a huge impact on what’s going to be expected of you as a blogger. Before you roll your eyes and say that you know the difference already, consider that you might not actually know the difference between a fact and an opinion and that it’s important for you, as a blogger, to understand this distinction.

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Why to Choose Tivoli Endpoint Manager to Manage a Network

In regards to computing on a company network, one of the most important processes has to do with integration. Harmony is necessary for almost everything. Without the ability to co-exist and work together, even in a digital sense, a network infrastructure may as well be at war. The ability to harmonize applications to synchronously operate is necessary to sustaining a computer environment which supplies end users and administrators with tools to operate in most efficient manner possible.

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Business Consulting

February 8, 2013jplancasterBusiness, FeaturedComments Off

Business Analysis as a Professional Certification

Business analysis is a profession designated and standardized by the International Institute of Business Analysis (IIBA), which sets the global standard for business analysis. The IIBA certifies Certified Business Analysis Professionals (CBAPs), which is an ISO-compliant certification. Learn more about how an internet business consultant can help your business.

Cloud Computing Trends

September 14, 2012jplancasterBusiness, Featured, Server HardwareComments Off

Cloud computing is the use of computing resources, both server hardware and software, that are delivered as a service over a network or the Internet. The name comes from the use of a cloud-shaped symbol as an abstraction to visualize the complex system of hardware and software infrastructure used for these systems. Cloud computing removes the use of individual work-station hardware and software, and entrusts remote services with a user’s data, software, and computation (“Cloud computing,” 2012). One of the main thrusts of cloud computing is that encompasses subscription-based services designed to extend IT’s existing reach. It enables an entity to increase or add IT capabilities without having to invest in new computer infrastructure, because the hardware and software are contained in the cloud (Knorr, Eric, and Gruman, Galen, April 7, 2008). (Read more in server racks). Read more →

42u APC NetShelter SX Server Rack Enclosure – AR3107

August 7, 2012jplancasterFeaturedComments Off

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There is nothing worse than failure of hardware in a critical datacenter. That’s why we all use uninterupted power devices to help maintain consistant uptime for our servers. Datacenter administrators know the power of APC as the leader in UPS devices. DSI has 42U APC Racks (NetShelter) to help you manage all of your UPS rack mounts easily and safe at a great rate. But hurry, they are going fast! AR3107

Advantages of Real Time X Ray Systems vs. Automated In-Line X Ray Systems

May 23, 2012jplancasterBusiness, Featured, Press ReleasesComments Off

Here’s a great company offering a service that is not only needed but a must in our quickly growing population and demands. Particles found in packaging? Don’t waste all of your product. Find the exact particles and remove just those areas and keep your manufacturing line moving. Total Quality Corp can spot check in-line. That means, even while your line is moving they can use their x-ray system to detect various unwanted items without the typical huge losses to your bottom line. Read the full press release.

When faced with product contaminant issue, x-ray inspections provide food and beverage manufacturers a cost-saving alternative to product disposal and can allow them to reclaim thousands of dollars of product, while protecting the safety of their product and their consumers. Read more →

Bad Yelp reviews and how to deal with them

April 16, 2012jplancasterFeatured, Promotion & MarketingComments Off

Remove bad reviewsIf you are a business you know how important reviews are to your reputation. If you have negative reviews you know how damaging this can be. SurfingExpert just wrote a great article on Bad Yelp Reviews, how to fix them and how to make the most out of your relationship with Yelp and it’s users. Read more →