Making your website search engine friendly
Why do it?
Search engines happen to be one of the fundamental ways that Internet users find web sites. That’s the reason a web site with good search engine listings can see a dramatic increase in traffic. Good listing remains atop on the wish list of every website owner. Read more →
Bursting forth from the Sandbox to top of the Google’s rankings
Introduction to Sandbox
For a considerably long period, Google happened to provide new sites with a temporary boost, known as “fresh boost” or ‚Äúnew site bonus.‚Äù But recently this search giant seems to have set a new trend in place for Search Engine Page Rankings (SEPRs). Read more →
Even if you‚Äôre clueless when it comes to Internet marketing, you probably already know about search engine rankings and the importance of being near the top of the list when people search for key words related to your product or service.
Although there are other ways to get attention and drive customers to your website, rankings are still an important part of the online marketing puzzle. The rules often change, and it can be difficult to keep up with the crowd, but if you follow a few tried-and-true tricks of the trade you will be more than likely to meet with success.
So what is the best way to optimize your site without getting into trouble with the search engines? Set up to constantly work against spammers and provide search results that users can trust, Google and Yahoo! work with search algorithms in order to come up with relevant search results. They change these algorithms on a continual basis to stay one step ahead of those looking to exploit the methods employed by search engines and reach the top of the list unfairly. But there are legitimate ways to optimize your site without landing in hot water with Yahoo! and Google.
One method of achieving a good rank in the major search engines is to optimize your site‚Äôs content using keywords, although this technique is losing ground in favor of newer ranking systems. Including particular keywords in your site‚Äôs content makes it easier for the search engines to find you on the web. You must also keep up with relevant keywords over time and continue to optimize accordingly. Keep in mind it‚Äôs best to focus on Yahoo! and Google search engines because they are the top 2 in the search engine world and will drive the most traffic to your website.
Keywords can help improve your rankings, but you have to be careful when using them. Only use keywords that are relevant to your site‚Äôs theme because inserted keywords that are unconnected to your site are a cause for penalty. One great place for a keyword is in your domain name. Just be sure that the keyword shows up in the root of the URL, rather than the stem, as some search engines do not take kindly to sites that include keywords in a URL‚Äôs stem.
Also add keywords to any content you have on the site. Other places to put keywords include: title tags in your source code; in the meta description of your site; and in your meta keyword tags.
But now the best way to become popular in Google and Yahoo‚Äôs books is by proving your popularity in the online world. The way the search engines determine a site‚Äôs popularity is by analyzing how many other sites link to it. So let‚Äôs say you run a website selling cookie cutters. You will rank high in the search engines if a lot of other quality websites, related to your business in some way, contain a link back to your site. For instance, you might ask the person running a site selling cookie dough or baking accessories to place a link to your site on one of their pages. Getting your link on a site offering cookie recipes, baking tips and other cooking information might be a good idea as well. In turn, offer to list their websites, and you just might start showing up higher in the rankings.
Of course, the pure number of links you have is not the only test of popularity. In fact, the major search engines mostly look for quality links. If you have a bunch of links to irrelevant websites, you won‚Äôt really turn up in the search engines. But if your links show up on high-traffic, quality websites relevant to your own site‚Äôs theme, the search engines are going to pay more attention to you as a trusted site.
Another effective way to rise in the search engine rankings is by including high-quality content on your site, such as articles. Good information related to the theme of your website will ensure that real people find your site useful and want to link to it. Sprinkling keywords throughout the text naturally is also a good way to make use of the content on your site as a way to attract search engines.
Next, submit your site to online directories, such as Yahoo! and the Open Directory Project. Search engines also scour these directories so being listed in as many places as possible can‚Äôt hurt.
You can also create several sites all related to your overall theme or product as a way to boost rankings. This establishes a community of sites that is easier for the search engines to sniff out. Then use your group of sites to link to one another, thus making all your product sites more popular in the eyes of the search engines.
If you work hard to establish your site and avoid the pitfalls that can get you kicked out of the search engines, your site will climb the search engine ladder before you know it.
There are several reasons why you should make web site optimization one of your main priorities and why you should make sure to take this serious. A web site which takes ages to load for example will make your visitors leave before they even had the change to see what you’ve got to offer.
That’s why I want you to take some of your valuable time and check out the 8 golden rules to web site optimization which I have listed here. Read more →
It seems that as fast as search engines are updating their algorithms to defeat Black Hat web design and promotion tactics, unethical operators are finding new ways to fool these new routines.
Inevitably, it is the customer who pays the price (quite literally) when search engines catch up with shady tactics since unethical operators will merely alter their approach and cash in with a fresh set of clients, leaving their existing clientele high and dry. Read more →
The Google Dance has been named by webmasters after the name of Google to explain a concept associated will all search engines. It is not surprising that Google’s reputation as a search engine reaches all over the world and thus has been minutely scrutinized by other search engines always. Read more →
In case you are not aware, there is no OD’s happening here. ODP refers to the Open Directory Project which is the most comprehensive human-edited directory available on the web. Owned by “Time Warner”, ODP is also known as DMOZ (the domain name of ODP), basically is a large, categorize directory of websites and pages which is maintained by pure volunteers. Read more →
When it comes to search engine optimization companies there are many to choose from. Young eager students, seasoned independent search engine consultants to fully staffed firms with writers, designers, marketing experts and so on. But what is important in finding the right person or team? Read more →
First SEO is all about the first page. 90% of all clicks after a search are on the first page. Obviously some click, see the site and then click back to the results and view more. So, here is the breakdown: Read more →
You have a website, or maybe an idea for a website and you know you need to market it. But on your budget where do you turn? What is SEO that is different at a higher cost vs the cheap SEO services? Well, here is a bit of direction. Joseph Lancaster, an SEO expert, talks about why affordable SEO is more than just looking for cheap. Read more →