Good premium WordPress themes can make it easy for you to get blog posts up and linked, but they cannot make up for poor writing. It’s a well-known fact that the Internet is a place where you can find somebody who will say whatever it is you want to hear. It’s also a well-known fact that the search engines are trying to refer people to good information. This has a huge impact on what’s going to be expected of you as a blogger. Before you roll your eyes and say that you know the difference already, consider that you might not actually know the difference between a fact and an opinion and that it’s important for you, as a blogger, to understand this distinction.
Many website owners who are looking for internet marketing success, consult companies who promise them top ten placing with little or no effort, and then end up disappointed.
Internet marketing success requires a different approach today, due to the sheer size of the net.
What Worked a Few Years Ago does not Work Today Read more →
Search engine marketing (SEM) can deliver large numbers of qualified prospects and the most cost-effective marketing vehicle for driving qualified traffic to your website. Search Engine Marketing is the first solution in the industry, helping you to optimize your site‚Äôs relevancy and visibility to improve your search ranking options. Read more →
s your goal to get more traffic on your Website without spending a lot of money? Is it important that your Website is easy for your prospects to find on the Web? Though there are many things that contribute to a quality, well-positioned Website, increased link popularity – done properly – will establish your business as trustworthy on the Internet and bring more referrals. Read more →
It sounds like a great idea. After all, it is much easier to feed the crawler the content then hope it finds it on it‚Äôs own.
But is a Google sitemap worthwhile? Is it even necessary? Well, once you realize the incredibly powerful statistics available to you, you might change your opinion. Read more →
I was at SES as a speaker last year in New York and I have to say, there is a wealth of information there even if some of it is contradictory. Not only that ,but you get to meet some amazing people and can even have one on one access with some of the search engine reps. Overall, I found it to be a worthwhile experience. Read more →
Making your website search engine friendly
Why do it?
Search engines happen to be one of the fundamental ways that Internet users find web sites. That’s the reason a web site with good search engine listings can see a dramatic increase in traffic. Good listing remains atop on the wish list of every website owner. Read more →
Bursting forth from the Sandbox to top of the Google’s rankings
Introduction to Sandbox
For a considerably long period, Google happened to provide new sites with a temporary boost, known as “fresh boost” or ‚Äúnew site bonus.‚Äù But recently this search giant seems to have set a new trend in place for Search Engine Page Rankings (SEPRs). Read more →
Even if you‚Äôre clueless when it comes to Internet marketing, you probably already know about search engine rankings and the importance of being near the top of the list when people search for key words related to your product or service.
Although there are other ways to get attention and drive customers to your website, rankings are still an important part of the online marketing puzzle. The rules often change, and it can be difficult to keep up with the crowd, but if you follow a few tried-and-true tricks of the trade you will be more than likely to meet with success.
So what is the best way to optimize your site without getting into trouble with the search engines? Set up to constantly work against spammers and provide search results that users can trust, Google and Yahoo! work with search algorithms in order to come up with relevant search results. They change these algorithms on a continual basis to stay one step ahead of those looking to exploit the methods employed by search engines and reach the top of the list unfairly. But there are legitimate ways to optimize your site without landing in hot water with Yahoo! and Google.
One method of achieving a good rank in the major search engines is to optimize your site‚Äôs content using keywords, although this technique is losing ground in favor of newer ranking systems. Including particular keywords in your site‚Äôs content makes it easier for the search engines to find you on the web. You must also keep up with relevant keywords over time and continue to optimize accordingly. Keep in mind it‚Äôs best to focus on Yahoo! and Google search engines because they are the top 2 in the search engine world and will drive the most traffic to your website.
Keywords can help improve your rankings, but you have to be careful when using them. Only use keywords that are relevant to your site‚Äôs theme because inserted keywords that are unconnected to your site are a cause for penalty. One great place for a keyword is in your domain name. Just be sure that the keyword shows up in the root of the URL, rather than the stem, as some search engines do not take kindly to sites that include keywords in a URL‚Äôs stem.
Also add keywords to any content you have on the site. Other places to put keywords include: title tags in your source code; in the meta description of your site; and in your meta keyword tags.
But now the best way to become popular in Google and Yahoo‚Äôs books is by proving your popularity in the online world. The way the search engines determine a site‚Äôs popularity is by analyzing how many other sites link to it. So let‚Äôs say you run a website selling cookie cutters. You will rank high in the search engines if a lot of other quality websites, related to your business in some way, contain a link back to your site. For instance, you might ask the person running a site selling cookie dough or baking accessories to place a link to your site on one of their pages. Getting your link on a site offering cookie recipes, baking tips and other cooking information might be a good idea as well. In turn, offer to list their websites, and you just might start showing up higher in the rankings.
Of course, the pure number of links you have is not the only test of popularity. In fact, the major search engines mostly look for quality links. If you have a bunch of links to irrelevant websites, you won‚Äôt really turn up in the search engines. But if your links show up on high-traffic, quality websites relevant to your own site‚Äôs theme, the search engines are going to pay more attention to you as a trusted site.
Another effective way to rise in the search engine rankings is by including high-quality content on your site, such as articles. Good information related to the theme of your website will ensure that real people find your site useful and want to link to it. Sprinkling keywords throughout the text naturally is also a good way to make use of the content on your site as a way to attract search engines.
Next, submit your site to online directories, such as Yahoo! and the Open Directory Project. Search engines also scour these directories so being listed in as many places as possible can‚Äôt hurt.
You can also create several sites all related to your overall theme or product as a way to boost rankings. This establishes a community of sites that is easier for the search engines to sniff out. Then use your group of sites to link to one another, thus making all your product sites more popular in the eyes of the search engines.
If you work hard to establish your site and avoid the pitfalls that can get you kicked out of the search engines, your site will climb the search engine ladder before you know it.