Common Mistakes to Avoid During Designing a Website for Your Business
With the whole world moving to internet to capture a greater market base and engage more users in business, it is perfectly understandable if you also are planning to have a web presence in the form of a website for your business. While deciding to create a website isn’t much of a task, the difficult part is executing your plan in a way that it actually collaborates with your other initiatives to generate profit for business. Considering that you will author the website yourself or at least will have a major hand in finalizing the design of your website, this post will give you a primer on the various mistakes to avoid that most other designers often overlook.
In its infancy, web designing was limited to nerdy programmers and coders who had sound understanding of the web and software but little know-how of professional communication and marketing. These web designers created sites that looked more like online version of their printed catalogues and added little value to the businesses. These sites were nothing more than an information tool. However with the passage of time it was realized that a website should have a marketing value to it. The sites of today are powerful marketing and communication tool, and therefore it becomes all the more imperative to get all creases out to make it a smooth and enjoyable experience. Since you have finally embarked on this journey, take a moment to read this post and make sure you do not commit these mistakes.
No clear purpose of thought: As obvious it sounds, this is the most common mistake that any newbie to the “webosphere” commits, which is, straying from a definite purpose or having no purpose at all. Sadly, it is also one of the most costly mistakes, one that risks alienating your entire customer base. You haven’t taken all this extra pain to solely establish an Internet presence with a page that conveniently displays your address and phone number as it’s not going to do any good to you as a brand. In order to stay ahead from the competition it is necessary that you incorporate the ideology of the business, the objectives you wish to achieve and the benefits that your company and products will provide to the customers in your website.
Uninteresting Content: Content is the king in the business of web, and whether you like it or not, it is going to remain this way for at least near future. Content isn’t strictly limited to rehashed paragraphs of information about a particular product or service. Multimedia like pictures, videos, presentations, PDFs all fall in the same category. Painting your website in overtly bright design elements that take precedence over the information contained in the site resembles a person dressed in party wear for an interview. The person might look good but is grossly out of place. Content that doesn’t inspire the reader to actually try out your product isn’t really doing anything good to your business. To ensure a complete return on investment, it is essential to have an effective content strategy in place.
A jumbled up navigation system: Failing to provide a simple navigation system is akin to suicide for your website. Owing to the tones of options that they have at hand, most web surfers wouldn’t care to search for a particular link on your website. Instead they would close your website and find a competitor site of yours that has the same link, albeit in a more visible and easy to find fashion. If the home page and your navigation system don’t provide the notoriously impatient web surfer with quick answers to their query, it is assured that they will move on, all in a matter of seconds. Further, do not experiment with the navigation bar within the framework of your site. Consistency within the design makes sure that viewers stay for a longer period of time.
A home page loaded with music and/or video: While some will argue that adding interactive elements like music or video is one of the major advantages that sites have over traditional print media, a music video or a song playing in the background as soon as the site loads is something that most people avoid. They might be at a library or a no-noise zone where loud noise will result in navigating away from your site as soon as it loads. Instead give your audience the choice to listen to or watch the interactive multimedia content.
Scrambled design: One thing that every aspiring web designer should understand is that less is more in web design. The importance of minimalistic design can be gauged from the most successful web design till date internet has witnessed; the home page of Google. Although the company has multiple web products and applications its home page has ever remained focused on their single most important goal, which is to help the user search the web. On the same lines, keep your design simple and flat, reduce the clutter and focus on functionally enriching the user experience.
Author Bio:- Saurabh Tyagi is an expert writer having interest in diverse topics like education, technology, career and Web 2.0. He is a social media enthusiast and a self-confessed gadget-freak, who loves to follow the latest happenings in the tech world.